How To Become A Wedding Planner

Get certified
It is not mandatory to be certified to become a wedding planner but it does help in learning about the business and the training can come in handy when challenges arise. Couples are more likely to hire a certified professional wedding planner. A program that I would recommend investing in is ‘The Wedding Planners Institute of Canada’. They offer a two day course that will introduce you to the business and teach you what you need to know to begin your journey in the wedding industry. There are many other courses and programs that will build your knowledge in the business and provide the education you are looking for. I like this program but make sure you research and find the program that best suits you!

Gain knowledge
Research, research, research!  There is so much to learn about weddings and the industry. Read books, search the internet, talk to professionals and learn the latest trends. Knowledge is key!

Gain experience
The best way to gain experience is through hands on work. This gives you a chance to use your knowledge, also to experience what its like to use it in the field. Another benefit of work experience is learning things from the professionals you are working with and the situations you come across. On the day of the wedding, planners look to hire people to help with set up and take down as well as have an assistant to help throughout the day. This is the perfect opportunity for aspiring wedding planners to to get involved and gain experience.

Open your own company or join an already established wedding planning company in Calgary
This will allow couples to find you as a business professional and you can begin to build a portfolio. Don’t forget that word of mouth is the best form of advertising!

Start networking and building business relationships
Within the wedding industry networking goes a long way. By building relationships and starting partnerships, you can help each other succeed in the business. It becomes a win win situation, you soon learn who you work well with and can rely on for your own clients weddings.

Build a portfolio
People love pictures and testimonies. They want to see what you can do and hear from previous clients that you are good at what you do. When you are just starting out, a great way to show off your creativity is through styled shoots. This allows you to build a set and work with vendors to complete the designed shoot. Not only will you build business relationships, but you will have photographs of your design to show clients in your portfolio. Another way to gain experience, pictures and testimonies is by planning weddings for friends and family. You may be working for free, but in the end it will be worth it and you will feel more confident and knowledgable to take on future clients. A good reference can go a long way!